Founded in 2016, My Dearest started as a little boutique retail store based in Sydney, Australia. Fast forward to today, My Dearest has expanded and evolved into a fashion label, that encompasses both a brick and mortar showroom, as well as a digital platform. The clothes we carry are mostly designed and made by us, with love and for you - my dearest customer. Instead of focusing on seasonal collections, we aim to offer pieces that hold timeless versatility and quality.

We style our clothes in a way that is suitable for every occasion, with statement pieces you will lust over and simple designs that can be mixed with anything. We also stock other brands that complement our selection.

By launching a variety of new items every week, we keep the site constantly updated; with a pretty curated selection of clothing and accessories. Our team is very passionate in every and each aspect we do to present the best experience to our customer, from seeking style inspiration at the beginning, to picking fabrics, to generating photoshoot ideas and selecting the models.

Our mission is simple: we want you to feel empowered in our designs and make people wonder - who's that girl? My Dearest intends to incorporate a sense of personal touch in each garment we make, we want to you to be involved in this journey along with us. Follow our journeys on My Dearest Diary on our website and Instagram @mydearest_official.